16 juni 2019
Google has made our lives so much easier: you type something in the search box, and you get awesome results and suggestions. You would think that people on websites probably also use the search engine on your website to find what they are looking for, right? No definitely not! Good navigation is still a must on your website!
Did you know that only a supersmall percentage use search engines on websites? It is actually never more than 5% of the visitors who use the search function. And most of the time they only try to find the search function after they have first tried to find it via normal navigation.
Of course, there are always exceptions: For example, consider large websites such as Bol.com. The percentage will be higher there. Because when people search for a specific product they will use the search function more often. However, the search function has been made less prominent on this site in recent years and many more categories have been added.
In addition, we see that website search is often used on mobile because complex navigation often does not work well on mobile devices.
Google has made itself a specialist in search. That’s what they are incredibly good at. The average search on normal websites is often much less good than that!
And what also helps is that when people who browse often purchase more than when they only use the search function. When you browse through the navigation, you see many more items than when you search for 1 product directly.
A whole process precedes the design of user-friendly navigation. You can use these guidelines to get started with improving the UX of your navigation.
If you really want to get started with improving the User Experience (UX) of your website, it is wise to get started with a UX survey.