UX and UI are not the same

UX design

11 december 2019

User Experience (UX) and User Interface (UI) are often mentioned in the same breath. Making it seem to the outsider as if it is the same. But they are really 2 very different parts! Which actually don’t differ at all. Why? You cannot compare a bicycle with a bicycle shed. They cannot be compared, just like the well-known proverb apples and pears.

User Experience (UX): In other words the entire experience that the user has in the entire process, the problems, frustration and joy. The experience with all aspects of the process, company, service and products. With UX you try to tackle problems before the user knows that he or she is going to experience a problem. With UX you try to ensure that the user has the best possible feeling about interacting with you.

User Interface (UI): It really runs on the buttons, colors, forms, text formatting etc all elements with which the user interacts. So really the visual story and not directly the entire process, the psychological part, and much less feeling.

UI and UX go hand in hand

The UI is therefore the appearance of the application or website. The UX looks at the entire process, how do potential customers come into contact with the company, products and services? And how can that entire process (not only visually) be optimized.

About User Experience (UX)

User Experience designers look more at the big picture, it's not just about design. A few examples of more UX questions:

  1. What problem does the user have to solve?
  2. What is the best way to address the target group?
  3. What are the most important tasks that the target group must perform on the website?

About the User Interface (UI)

The UI designers are more graphic designers: they get to work with the visual / graphic part. That is only a small part of the entire process. A number of questions that typically belong to a UI designer.

  1. How can we make the menu simpler?
  2. What colors do we use to merge it with the branding?
  3. Where do you place certain elements and how large should they be?

Is UX more important than UI?

One is no more important than the other: they are both extremely important to make your project a success.

When an interface looks fantastic but is not at all easy to use, you have a very good UI but a very bad UX. Something that is very nice to use but that just doesn't look nice has the exact opposite: good UX and bad UI.

To get the most out of your project it is therefore essential to use both! For example, do you have something that doesn't look so good but works and is therefore successful? Consider how much more successful you can be if you also get started with the UI design.

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