Digitization for SMEs with support from a digital agency

Accelerated digitization is an important step for SMEs to work more efficiently and achieve growth. But how do you approach this, and what exactly can you digitize? In this article, we let you know the benefits of digitization within your company and what you should consider.

A good approach starts with determining and drawing up goals, which you can do together with your team and a digital agency. This is the basis for developing a plan for the implementation of convenient or time-saving digital solutions. It is important to continue to innovate and improve after the plan has been implemented to ensure that your company remains up-to-date.

What are the benefits of digitization?

Starting with digitization can feel like a big job. That is why it is important to get clear how quickly you and your company can benefit from it.

Accelerated digitization can quickly provide a company with the following benefits:

  • Improving your team’s efficiency and productivity
  • Access to a larger customer base
  • Reduction of operational costs
  • Improving customer service

What should you consider?

In the approach, the following matters are also important to consider:

  1. Determine specific goals and target audience: This helps you choose the right software that suits your company best and makes it clear how you can use it to achieve your goals.
  2. Determine which digital product is best for your business: This can be, for example, a website, planning tool, digital logbook, e-commerce platform, booking system or a mobile app.
  3. Designate a responsible person or team: This way you ensure focus on progress when coordinating and implementing digitization.
  4. Monitoring performance and adjust where necessary: To improve presentations and increase efficiency.
  5. Invest in the right software and hardware: This helps improve efficiency and reduce operational costs.
  6. Training of staff: Improving staff skills helps to increase productivity. The margin of error is reduced and the deduplication of actions is accelerated.
  7. Using a digital agency: Work together to set up and manage digital processes and systems with the aim of improving performance.
  8. Protection of data: Get the right knowledge to ensure the reduction of business risks related to data breaches and increase security in its entirety.
  9. Keep innovating: Look for improvement and optimization, improve your software, develop new ones and link with other software packages
  10. Setting up an online marketing strategy: Increase the visibility of your company and attract new customers. For example, use a handy CRM and digitize the follow-up and sales process.

Major your digitization through the use of a new web application

The development of a web application can make an important contribution to the digitization of your company. A custom web application will exactly match the needs of the unique processes within the workflow of your organization.

A web application is a software solution with specific functionalities that contribute to improving the processes within your company:

  • Improve business process efficiency
  • Reducing reliance on paper forms and paper documentation
  • Improve communication with customers and suppliers
  • Increasing sales through a webshop
  • Analyzing data to better understand the performance of the company

A web application can also be used to offer new services or products, such as an online booking system or an app for customers.

It is important to realize that the development of a web application is an investment that can pay itself back over time. By developing and implementing the right web application, you can distinguish yourself from competitors and grow faster in the market.

Why enlist the help of a digital agency?

Guiding digitization is a process in which digital agencies have a lot of experience. We look at the current processes, software already in use and customization options. For example, a digital agency can help to link various software packages to each other via an API. They can advise and support the modernization of outdated software, or realize the development of a new web application, website or webshop.

A digital agency can help a company and organization to implement accelerated digitization. They also offer services such as:

  • Intake and inventory for the translation of customer wishes
  • Develop an implementation plan
  • Developing a development plan
  • Project management through overall supervision
  • Consultancy for the purchase and/or depreciation of systems
  • Implementation and realization, modernization and migration of software
  • Developing a website or webshop
  • Analyzing data and collecting information to improve a company’s performance
  • Linking software packages
  • Security and implementation according to standards

Curious about what accelerated digitization can mean for your company? Please feel free to contact us. Our team is happy to help you!

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