2023 Online Trends: What to Expect this Year

As the new year has arrived, we’d like to look at what the new year might have in store for us. What will be trending in development, marketing, and design? Although it is never 100% set in stone, we’re looking into the expected online trends for 2023.

Marketing trends

Online marketing is constantly evolving, and this will be no exception in 2023. By keeping an eye on these trends and adapting your online marketing strategy accordingly, you can stay ahead of the curve and connect with your target audience in new and innovative ways. One of the biggest game changers this year will be the growth of AI and machine learning. Want to know more about this? Read our blog about AI Chatbots.

Here are a few other marketing trends to keep an eye on in the coming year:


With increasing (big) data and continuing evolving technologies, personalization will become more important and available for business. Businesses can use these advantages to optimize their connection with their target audiences. This is great for targeted ads, personalized email campaigns and customized content for segments of customers.

Influencer marketing

Influencer marketing has been growing in recent years. In 2023 this won’t be any different. Businesses will continue to partner up with social media influencers to promote their products and services. This marketing tactic can help businesses to get known to a wider or more specific audience.

Video marketing

Video is becoming a more and more important marketing tool in recent years. With platforms like YouTube, TikTok and Instagram getting bigger, creating videos can reach a large audience. Focus on creating engaging content to capture the attention of the target audience.

Development trends

It seems like the future that we’ve always imagined for tech is already here. And in 2023 there will be no exception on further development of our sci-fi fantasies. We’ll list the number of trends that you’ll need to keep in mind in 2023 below:

Voice search optimization

As the popularity of voice assistants like Alexa and Google Home continues to grow, businesses will need to focus on optimizing their websites and content for voice search. This will include creating content that’s easy to read out loud and using natural language in headlines and meta tags. This will also have a big impact on SEO and online marketing.

Artificial intelligence and chatbots

Just like we already spoke about in our previous article, AI is thriving. Businesses will increasingly use AI-powered chatbots to interact with customers. These chatbots can help with sales and are able to answer questions, recommend products, and even complete transactions.

Progressive Web Applications (PWAs)

PWAs are websites that look and feel like native mobile apps, but can be used through web browsers. It offers some of the same benefits as native apps; like push notifications and offline functionality. A big advantage of PWAs is that they can be built and maintained easier in comparison to mobile apps.

Design trends

As we continue to grow in the world of digitalisation, it’s important that the accessibility will improve along with it. Most of the trends are related to a better understanding and experience to the digital world through design. Below the most important items.

Web accessibility

With the growing emphasis on inclusive design, web accessibility will become increasingly important in 2023. This means making sure that web pages are usable by everyone, including people with disabilities.

Web animations

Web animations will continue to play a big role in the front-end development, and will be used to create engaging and interactive user interfaces.

Design systems

With the need for consistent and scalable design, more companies will start to adopt design systems. A design system is a collection of reusable components and guidelines that can be used across different platforms and touchpoints.

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