Web Summit 2023: The role of AI in business and daily life

Once again this year, we attended Web Summit 2023 in Lisbon and closely followed all the hypes and trends surrounding AI. The summit was well-attended, with more than 70,000 technology enthusiasts from 153 countries.

AI Takes Center Stage

Artificial Intelligence (AI) emerged as the central theme of the Web Summit, capturing attention not only in discussions but also in the PITCH startup competitions. A total of 906 investors were involved with 2,608 startups from 93 countries, clearly indicating the demand for new AI technologies. Our senior developer’s favorite keynote also revolved around AI, where the Spanish speaker Chema Alonso presented their current project. They are working on technology that can identify, during a video conference, whether the person behind the camera is a real person or an AI bot.

The value of building responsible AI

As AI becomes more integrated into daily workflows, the need for proactive governance becomes increasingly essential to promote responsible and ethical decision-making within your company. In developing AI solutions, Toomba collaborates with IBM Watsonx. Governance, in this context, enables the steering, management, and monitoring of AI activities within an organization. Software automation is employed to strengthen and mitigate risks, manage legal requirements, and address ethical issues.

Our Experience at the Summit

What our team enjoyed the most was the atmosphere and camaraderie surrounding technology and innovation at the event. There’s so much going on, and the advancements are happening at an ever-accelerating pace. It holds great potential for businesses. The city comes alive during the Summit. With everyone wearing Web Summit badges, it’s easy to strike up conversations. Engaging discussions and sharing experiences happen during a metro ride or on a terrace. In a world where technology evolves rapidly, Web Summit 2023 was once again a success.

Highlights from Keynotes

During the keynote sessions, there was also a critical discussion on the pros and cons of the latest technologies. Meredith Whittaker, who played a crucial role in organizing Google Walkouts, expressed her concerns about Big Tech control. She emphasized the need for privacy regulations that span jurisdictions, particularly regarding Meta’s ‘surveillance business model.’ Jimmy Wales, co-founder of Wikipedia, shared his perspective on Elon Musk’s management of X. He advised people not to worry too quickly about artificial intelligence (AI) and not to make lazy assumptions. Wales praised Wikipedia as a reliable source of information for training AI systems and encouraged the tech world to think carefully but positively when working on AI development.


During the event there was a live stream of the Centre stage, you can still watch 2 of them:

Day 1:

Day 2:

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