Professionalism and credibility
A well-designed and regularly updated website showcases professionalism and credibility to potential customers. While social media platforms are excellent for engagement and interaction, having a dedicated website adds an extra layer of legitimacy. A website acts as a centralized place for clear and trustworthy information, offering visitors a clear overview of the company’s products, services, values and contact information. And international companies often need a website in several languages, making it even more important to have a good structured website or several platforms.
Brand control and customization
Unlike social media profiles that adhere to specific platform guidelines and templates, a website provides unparalleled freedom for brand customization. Businesses can create a unique and consistent brand image through the choice of colours, logos, and content presentation. This level of control is essential for shaping a brand identity that aligns with the company’s values and resonates with the target audience.
Search engine visibility
Websites are crucial for search engine optimization (SEO) efforts. Search engines prioritize websites over social media content when delivering search results. A well-optimized website with relevant content and proper SEO practices can significantly enhance a business’s visibility online, driving organic traffic and potential leads. This visibility is critical for attracting customers who may not be actively engaged on social media platforms. SEO for videos on social media is getting more and more important these days as well with the rise of TikTok, but don’t forget your potential website visitors through search engines that still are more focused on websites and news articles.
Ownership and independence
Businesses are subject to algorithm changes, content restrictions, and platform policies that may impact their reach and visibility. By investing in a website, companies maintain ownership and independence in their online presence. This independence ensures a level of stability and control that is not guaranteed on social media platforms. For example, Facebook is getting less popular these days, when it used to be very important for businesses. Google regularly improves their algorithm, which could also lead to negative effects when a company does not have their website as a priority.
For businesses involved in e-commerce, a dedicated webshop is a non-negotiable asset. While social media can facilitate transactions to some extent, a webshop provides a secure and centralized platform for online sales. E-commerce websites enable businesses to showcase products, manage inventory, and process transactions efficiently, giving a professional shopping experience for customers.
E-commerce websites remain important, especially for large international companies, because the content can easily be presented in various languages. However, when your CMS is getting outdated you can easily get behind your competitors, make sure you’re ahead of the competition and update regularly.
Data analytics and insights
Websites offer analytics tools that provide valuable insights into user behaviour, preferences, and engagement. This data is important for marketing strategies, understanding customer needs, and making informed business decisions. While social media platforms also offer analytics, website analytics provide a broader and more detailed perspective on user interactions.
The importance of having a dedicated website cannot be overstated. Websites offer a level of professionalism, brand control, and independence that social media platforms cannot replicate. They serve as the foundation for a comprehensive online presence. A well-maintained website remains an important tool for businesses looking to thrive and grow. Want to know more about creating a website or redesigning your online presence? Get in touch with us, we’re here to help.