Increase conversion of the core products

We developed a completely new user experience in order to increase the conversion of the website.

Services and technology

Design, UX, Consultancy

The challenge

In 2008 our partner HoutPlaza started selling log cabins and garden fencing via This grew into a beautiful location in Lelystad with a show area of ​​4500 m2 and a new indoor showroom of 600 m2 with a great range of products for garden and outdoor living. HoutPlaza gave us the challenge to improve the conversion and user experience of its webshop. There was a desire to send visitors more to its core product group through the use of optimization.

To a higher level

HoutPlaza aims to bring the appearance of HoutPlaza to a higher level in order to continue competing in the market. We have discussed this together and advised on it. In addition, the question was to find out about the user-friendliness of the website. In this way choices could be made in the new design of HoutPlaza that contribute to the user experience.

Keep it organized

Nothing is more frustrating if you are going to buy a product but the overview of the sizes are hard to find. For this reason, the website has an overview page with one type of wood but with an overview of all the lengths. That way you avoid confusion and add usability.

Restructuring products based on their goal

By using a well-arranged structure and personal approach, the website represents tranquility and reliability. This way the user can quickly find the product he/she needs.

We have created a new user experience for the HoutPlaza webshop. The front-end code has been rewritten and re-implemented. The implemented tracking software shows that the conversion of the webshop has been increased by 75%. In addition, HoutPlaza has also received a stronger logo.

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